The full Equity Protector Toolkit — 121-page Playbook, 14 professional documents, in-house signs — plus a 5-module video Masterclass that walks you through every stage of the FSBO process step by step. Everything in one place.
On a $400,000 home, the listing commission alone is $10,000 to $12,000. The Masterclass is $197. You are not paying for a course. You are buying back your commission.
$249One-time purchase · Immediate access · No subscription
Not ready yet? Start with the Free FSBO Launch Kit — no cost, no card.
The video Masterclass
Each module corresponds to a phase of the FSBO process, mapped directly to the Playbook. Watch the module to understand the phase, then use the written materials to execute it.
What is included
The Masterclass & Toolkit includes every piece of the Equity Protector Toolkit plus the full video Masterclass. You are not choosing between reading and watching — you get both.
Immediate access after purchase. Watch on any device.
Who this is for
The Playbook is comprehensive — but seeing a broker walk through the logic of a decision is a different kind of clarity than reading about it.
No piecing together YouTube videos, Reddit threads, and free checklists. One system, one source, built to work together.
On a $400,000 home the listing commission alone is $10,000–$12,000. An investment of $197 in doing this right has an obvious math.
The Masterclass is the closest thing to having a 23-year broker walk you through the process — without the listing agreement.
Want just the written materials without the video?
The Equity Protector Toolkit includes the full Playbook, all 14 documents, and in-house signs for $97. The Masterclass adds the video layer for sellers who want to see the process walked through, not just read about it.
Compare options
| What is included | Equity Protector Toolkit — $97 |
Masterclass & Toolkit — $197 |
|---|---|---|
| 121-page JoeFSBO Playbook | ✓ | ✓ |
| All 14 Professional Documents | ✓ | ✓ |
| In-House Signs | ✓ | ✓ |
| 5-Module Video Masterclass | — | ✓ |
| 17 Video Lessons (one per Playbook section) | — | ✓ |
| Watch on any device, at your own pace | — | ✓ |
| Price | $97 | $197 |
See what you are getting
Before you enroll, see the actual materials so there are no surprises.
"I built this because FSBO sellers deserve the same information agents carry into every transaction. Not a watered-down version designed to make you call someone like me. The real thing."
The complete system
Playbook. Documents. Signs. Video Masterclass. Everything a FSBO seller needs to protect their equity and get to closing day — from a licensed broker who wants you to succeed.
Want to start free? Get the Free FSBO Launch Kit →
Just need the written system? Equity Protector Toolkit — $97 →